If you are reading this, then you are most likely asking yourself how you can attract new customers to your Akron business from the internet. Online marketing in today’s world is like any other skill. It is just that, skill. Learning how to create a website, and then learn the search engine optimization side of things would likely make your head spin. It is not something that is learned overnight. In fact, having the ability to rank a website in the search engines is no easy task.
So, Why Do I Need This SEO Consultant?
It is imperative to your marketing strategy that you have this presence online. Without it, you will continue to lose new business, as people are looking to the web for the answer to just about everything. From where to eat lunch, to who they can call when they’ve locked themselves out. And guess what, if you’re not right there on the first page, they will not be visiting your website, and ultimately will not be visiting your business.
Where Do I Look For a Company To Do My Online Marketing?
You may need to consider hiring a local web design and development company to help your business continue to grow. A firm that I would recommend for this in your area would be Akron SEO. They are an Akron web design and development firm that knows how to get the job done.
If you decide to hire a web developer, be prepared to discuss your goals, but more importantly to discuss what you would like to happen in order of importance.
For example, if you do not have a website, then that would be where they would start. Once you have a website, you need to get your brand out there via social media marketing, and getting your site ranked in the search engines. The Akron firm recommended above will do a great job accommodating your business in every aspect of the web development process.
What Is Search Engine Optimization?
SEO is not just a matter of putting up a website, and adding some content. Maybe 10 years ago, with the proper keywords that was possible. But in today’s world, it is simply not going to happen that way. There are many unique ways to go about this that only a professional would recognize.
If Google does not trust your site, it is simply not going to rank it. In order to gain their trust, you will need proper on-page and off-page optimization. You will need “trusted” backlinks from high authority sites. Many SEO firms will blast links to your site without ever considering their trust score.
But I Offer The Best Service Of All My Competitors?
The fact of the matter is, you could have the best product or service in the land, but if the new-age way of advertising is not put in place, your business is not likely to grow.
The expense of hiring a SEO consultant is worth it’s weight in gold. You will recoup those funds in no time once your site hits the first page of the search engines. Only then will your Akron customers be visiting your office or shop, or calling your phone number.
Email Marketing and How It Goes Hand-In-Hand With Gaining New Business
When you have a website, this gives you an opportunity to collect new leads for your business. So even if a visitor does not take action by hiring you on the first visit, you now have their email address. Email marketing is an awesome way to stay connected, even if you have never provided a service to the visitor.
Please keep in mind that there are laws and regulations regarding email marketing, so make sure that the Akron firm you hire discusses this with you.
Social Media Marketing Is Growing Every Single Day, and Your Business Should Be Using It
Consumers look to Facebook, Twitter and Yelp, among many others to check reviews on a company before they decide to take the plunge.
Marketing with social media is an excellent way to keep in touch. It can be used to offer coupons or discounts, or just general announcements. The more active you are in social media, the more your business name will be showing up on peoples computer screens. The best part of this type of marketing is that it is absolutely free.
I hope that this article has given you the push you need to find an expert in Akron that can get started building your presence online.
I said it before, but it is important enough to say again. Your company must be at the top of the organic listings in the search engines.
Your bottom line will thank you for it later.